MOTO GUZZI

In this section, you will find some of the work I performed for the client: Moto Guzzi during my time at UTOPIA.

MOVING
THE INNOVATION

NEW FACTORY

For this brief, the client asked us to communicate the innovation of the new factory. The new Moto Guzzi factory embodies innovation that continues to move and advance. We tell this story by utilizing the circle, a reference to the wheel, as the central element of the narration.

Render della nuova fabbrica
Backstage del progetto

SOCIAL CONTENTS

DETAILS

High-impact social content focusing on the exquisite design and intricate details of various motorcycle models.

Moto Guzzi — social format A 1
Moto Guzzi — social format A 2
Moto Guzzi — social format A 3
Moto Guzzi — social format A 4
Moto Guzzi — social format B 1
Moto Guzzi — social format B 2
Moto Guzzi — social format B 3

DETAILS

For several social media assets, I leveraged generative AI tools in combination with the Adobe Suite. This allowed me to seamlessly integrate original motorbike photography into diverse, high-impact environments, enhancing the visual storytelling while maintaining brand consistency.

V7 SPORT

I conceived the Moto Guzzi V7 Sport content using film adapted to the new experimental Instagram format, aimed at emphasizing the motorcycle’s inherent ‘grinta’ and its aggressive styling lines.

EICMA 2025

INNOVATION

Created for EICMA 2025, this content advances the narrative of the new factory’s innovation, documenting its journey to the exhibition. The campaign highlights rigorous testing, intricate bike details, and—crucially—the brand-new colorways revealed as a world premiere.