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SECOND HAND-PRINT
The objective of this campaign was to promote pre-owned motorcycles, using the classic newspaper article graphic layout in a creative way that was perfectly integrated with the shot.
For the EICMA Riding Fest 2025, we developed dynamic content capturing BMW Motorrad and its models actively in use across
the entire duration of the festival.
AAA CERCASI
SECOND HAND-SOCIAL CONTENT
This campaign was also deployed on social media, featuring a dedicated quiz via Instagram Stories aimed at matching the right user with a used BMW. This was complemented by posts leveraging the same graphic identity and core concept.
EICMA RIDING TEST 2025
SOCIAL CONTENT
To generate engagement and gather insights on selected models, we launched a competitive championship among BMW Motorrad models. Using Instagram Stories polls, users voted their preferred bike through various rounds, culminating in the BMW M 1000 RR as the overall winner.
THE
BMW MOTORRAD CUP
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BMW MOTORRAD
Here, you will find the projects I developed for BMW Motorrad
while working at M+CSAATCHI.
Here, you will find the projects I developed for
BMW Motorrad while working at M+CSAATCHI.
BMW MOTORRAD
THE
BMW MOTORRAD TROPHY
SOCIAL CONTENT
To generate engagement and gather insights on selected models, we launched a competitive championship among BMW Motorrad models. Using Instagram Stories polls,
users voted their preferred bike through various rounds, culminating in the BMW M 1000 RR as the overall winner.
FINALS
WINNER
SECOND HAND-SOCIAL CONTENT
This campaign was also deployed on social media, featuring
a dedicated quiz via Instagram Stories aimed at matching the right user with a used BMW. This was complemented by posts leveraging the same graphic identity and core concept.
SOCIAL MIRRORING
SECOND HAND-PRINT
The objective of this campaign was to promote pre-owned motorcycles, using the classic newspaper article graphic layout in a creative way that was perfectly integrated
with the shot.
For the EICMA Riding Fest 2025, we developed
dynamic content capturing BMW Motorrad
and its models actively in use across
the entire duration of the festival.
EICMA
RIDING TEST 2025
AAA CERCASI