This section is specifically dedicated to my application for Nike. While you are welcome to explore my full portfolio, these projects represent the core of my ‘Nike-oriented’ vision.
Nike has never been just a brand to me; it’s a cultural blueprint. You feel it in every frame of their communication and every line of their products. It’s a visceral energy that has shaped my journey as a creative. Both in Art Direction and Product Design, my two greatest passions, I find myself constantly driven by the ‘Nike spirit’—the urge to push boundaries and design for the future. What follows is a collection of projects, both personal and professional, created with that same relentless mindset.
RIGHT SIDE
HOW IT WORKS
is positioned on the exterior of the shoe and is held firmly in place both by the laces, which secure the front section, and by an internal tab that is held down by the wearer’s foot, thereby locking the rear section.
Watch the video below to learn more.
BACKGROUND
PERSPECTIVE VIEWS
HANDMADE PROTOTYPE
PROTOTYPE
The prototype was created by layering thin fabric and grid-textured fibers, which were soaked in a liquid solution of PVA glue and water, to try and imitate the resistance and elasticity of TPU.
TPU
The product’s intended material is Thermoplastic Polyurethane (TPU). Given its properties and ease of molding, it is the material capable of withstanding tension and abrasion without significantly interfering with the foot’s movement.
FIRST PROTOTYPE
TEST 1.
The first version of the “right side” had a slightly different structure; it only covered a part of the shoe’s side and was held to the shoe by a small tongue that went into the shoelace hole and by adhesive placed on the inside.
After producing and testing a prototype, I realized that the stability was not good and that some parts of the shoe were still affected by wear. Therefore, in the final version, I extended the structure, allowing for both greater coverage and the possibility of being secured by the laces, thus solving both issues.
SKETCHES
EXPERIMENTATION
Product Design & Manufacturing Experiments
Design is only as good as its execution. This space is dedicated to my hands-on research into production processes and material behavior. Utilizing my Bambulab P2S, I bridge the gap between digital concepts and physical reality.
My workflow isn’t limited to 3D modeling: I use 3D printing to generate fully functional prototypes for immediate testing, as well as custom-engineered molds for advanced material casting. This hybrid approach allows me to control every variable of the product, from structural integrity to tactile finish.
Currently in development: I am finalizing a disruptive product that represents a new frontier in my design language. This project is currently undergoing its final phase of prototyping and patent filing, and will be officially unveiled shortly.
MATERIALS
SKINFOAM 350 kg/m³
I experimented with 350 kg/m³ Skinfoam to evaluate its elasticity, durability, and shock absorption. After precise two-component dosing and mold casting, the material showed exceptional fidelity to complex geometries and high surface adhesion, ensuring a seamless transition from mold design to physical prototype.
PETG TRANSPARENT
I utilized Transparent PETG primarily for mold fabrication. Due to its high structural rigidity and surface gloss, it is the ideal medium to withstand expansion pressures during casting. Its low surface energy ensures easy de-molding, leaving the final piece clean and perfectly finished after curing.
PLA HIGH SPEED
I leverage High Speed PLA for both mold making and rigid structural components. It is my go-to material for external prototype shells; when printed with thin wall thicknesses (low mm range), it offers a surprising degree of controlled elasticity while maintaining high tensile strength for functional testing.
FLEX TPU AIR
While challenging to print, Flex TPU allows me to simulate foam-like properties directly, bypassing the casting process. It is exceptionally lightweight and ideal for shock absorption. By fine-tuning nozzle temperatures and extrusion parameters, I can precisely calibrate the Shore hardness (durometer) across different zones of the prototype.
COMING SOON
YOU DID IT
Leading the Pack: The Guided Trial
Working as a creative collaborator, I helped develop a high-impact campaign and activation hub for Nike Running that reached the project shortlist. We designed a seamless consumer experience where professional-led guided runs allowed participants to test the latest footwear in real-world conditions. This structured environment rewarded physical effort, successfully connecting Nike’s performance DNA with a deeply immersed running community.
MY ROLE: Creative Collaborator / Concept & Art Direction
PROOF OF EFFORT
Hidden in the Effort: The Sweat Reward
I conceptualized a unique “sweat-activated” apparel element to gamify the session. Participants were given what appeared to be plain white T-shirts for their run; as they pushed their limits, the moisture revealed a hidden message: “YOU DID IT!” accompanied by a unique discount code. This transformed a physiological reaction into a physical proof of achievement and a direct incentive to purchase.
NEVER STOP
What’s always in motion besides Nike’s spirit? Flags and buoys!
This personal project explores the ‘Never Stop’ mentality as a structural blueprint, not just a slogan. I selected objects defined by perpetual, often imperceptible motion—the buoy riding invisible currents and the flag reacting to changing winds. By branding these tireless observers of growth and effort, I aimed to visualize dediaction and consistent work: a reminder that the loudest progress is built on quiet, unrelenting dedication.
This section was specifically curated to showcase my vision for Nike.
To see how I apply this same dedication and technical rigor across other industries and challenges,
feel free to explore the rest of my portfolio below.