FERRARI AMALFI

Official Launch Film Description

Collaborated with the production team to create the global launch video for the Ferrari Amalfi, capturing the soul and performance of this extraordinary new model.

Form, Fluidity & Perspective

A selection of key visuals I developed to define the film's aesthetic direction. These studies were instrumental in establishing the look and feel during the creative research and approval process.

I explored specific angles to highlight the Ferrari Amalfi's most defining features and its visual synergy with the water. My focus was on capturing the complexity of light refraction and the dynamic fluid patterns created by the car's interaction with the surface.

Fluid Motion & Surface Study

Visual research and storytelling studies focused on fluid dynamics. I designed these frames to explore the path of water droplets along the Ferrari's curves, highlighting the harmony between the movement of the elements and the car's iconic silhouette.

Beyond the film production, I contributed to the broader communication strategy by developing these graphic proposals for event invitations. These concepts were designed for high-profile launches and private events, ensuring a premium experience for Ferrari's exclusive clientele.

Much of Ferrari's storytelling lives within its owner-exclusive app. I curated the in-app visual assets, ensuring they remained faithful to the brand's signature tone while advancing the project's core concept. These specific visuals feature elite Ferrari drivers for a high-profile invitation-only event.