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SECOND HAND-PRINT


The objective of this campaign was to promote pre-owned motorcycles, using the classic newspaper article graphic layout in a creative way that was perfectly integrated with the shot.


For the EICMA Riding Fest 2025, we developed dynamic content capturing BMW Motorrad and its models actively in use across

the entire duration of the festival.

AAA CERCASI

SECOND HAND-SOCIAL CONTENT


This campaign was also deployed on social media, featuring a dedicated quiz via Instagram Stories aimed at matching the right user with a used BMW. This was complemented by posts leveraging the same graphic identity and core concept.

EICMA RIDING TEST 2025

THE

BMW MOTORRAD CUP


SOCIAL CONTENT


To generate engagement and gather insights on selected models, we launched a competitive championship among BMW Motorrad models. Using Instagram Stories polls, users voted their preferred bike through various rounds, culminating in the BMW M 1000 RR as the overall winner.

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BMW MOTORRAD

Here, you will find the projects I developed for BMW Motorrad

while working at M&C Saatchi.

Here, you will find the projects I developed for

BMW Motorrad while working at M&C Saatchi.

BMW MOTORRAD

SECOND HAND-PRINT

The objective of this campaign was to promote pre-owned motorcycles, using the classic newspaper article graphic layout in a creative way that was perfectly integrated with the shot.

AAA CERCASI

SECOND HAND-SOCIAL CONTENT

This campaign was also deployed on social media, featuring

a dedicated quiz via Instagram Stories aimed at matching the right user with a used BMW. This was complemented by posts leveraging the same graphic identity and core concept.

EICMA

RIDING TEST 2025

For the EICMA Riding Fest 2025, we developed dynamic content capturing BMW Motorrad and its models actively in use across the entire duration of the festival.

THE

BMW MOTORRAD CUP

SOCIAL CONTENT

To generate engagement and gather insights on selected models, we launched a competitive championship among BMW Motorrad models. Using Instagram Stories polls, users voted their preferred bike through various rounds, culminating in the BMW M 1000 RR as the overall winner.