BMW MOTORRAD

Here, you will find the projects I developed for BMW Motorrad while working at M+C SAATCHI.

SECOND HAND

SECOND HAND—PRINT

AAA CERCASI. The objective of this campaign was to promote pre-owned motorcycles, using the classic newspaper article graphic layout in a creative way that was perfectly integrated with the shot.

BMW Second Hand — annuncio stampa 'AAA Cercasi'
BMW Second Hand — mockup della pagina stampata

SECOND HAND—SOCIAL CONTENT

This campaign was also deployed on social media, featuring a dedicated quiz via Instagram Stories aimed at matching the right user with a used BMW. This was complemented by posts leveraging the same graphic identity and core concept.

BMW Second Hand — post social 1
BMW Second Hand — post social 2
BMW Second Hand — quiz su Instagram Stories

EICMA RIDING TEST 2025

For the EICMA Riding Fest 2025, we developed dynamic content capturing BMW Motorrad and its models actively in use across the entire duration of the festival.

SOCIAL CONTENT

EICMA — moto BMW allineate allo stand
EICMA — rider in tenuta BMW Motorrad
EICMA — BMW Motorrad su strada

THE BMW MOTORRAD CUP

BMW Trophy
Match 1
Match 2
Match 3
Match 4
BMW Trophy Finale
BMW Cup Winner

SOCIAL CONTENT

To generate engagement and gather insights on selected models, we launched a competitive championship among BMW Motorrad models. Using Instagram Stories polls, users voted their preferred bike through various rounds, culminating in the BMW M 1000 RR as the overall winner.